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Media Relations in Property
Engelsk
Bogcover for Media Relations in Property af Kim Tasso, Graham Norwood, 9780728204911
Specifikationer
Sprog:
Engelsk
Sider:
238
ISBN-13:
9780728204911
Indbinding:
Paperback
ISBN-10:
0728204916
Udg. Dato:
31 jan 2006
Størrelse i cm:
21,4 x 13,6 x 1,3
Oplagsdato:
31 jan 2006
Forfatter(e):

Media Relations in Property

Engelsk
Paperback 2006
Format:

Bog beskrivelse

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include:

  • the strategic aims and benefits of good media relations
  • promoting good media relations practice throughout your organization
  • an overview of property opportunities across the UK media
  • understanding journalists and what they want
  • do''s and don''ts of working with the media
  • developing a media relations plan
  • the costs of media relations programmes.

Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

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Specifikationer
Sprog:
Engelsk
Sider:
238
ISBN-13:
9780728204911
Indbinding:
Paperback
ISBN-10:
0728204916
Udg. Dato:
31 jan 2006
Størrelse i cm:
21,4 x 13,6 x 1,3
Oplagsdato:
31 jan 2006
Forfatter(e):
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