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Media Strategies
- Managing content, platforms and relationships
Engelsk
Bogcover for Media Strategies af Katie Rowney, Jane Johnston, 9781760295196
Specifikationer
Sprog:
Engelsk
Sider:
344
ISBN-13:
9781760295196
Indbinding:
Paperback
ISBN-10:
1760295191
Kategori:
Udg. Dato:
26 jul 2018
Størrelse i cm:
17,2 x 23,1 x 2,3
Oplagsdato:
26 jul 2018
Forfatter(e):

Media Strategies

- Managing content, platforms and relationships
Engelsk
Paperback 2018
Format:

Bog beskrivelse
Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it.

Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships.

Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice.







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Specifikationer
Sprog:
Engelsk
Sider:
344
ISBN-13:
9781760295196
Indbinding:
Paperback
ISBN-10:
1760295191
Kategori:
Udg. Dato:
26 jul 2018
Størrelse i cm:
17,2 x 23,1 x 2,3
Oplagsdato:
26 jul 2018
Forfatter(e):
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