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Mikkeller (UK)

- The Unusual Story of an Unusual (Beer) Brand
Af: Anders Ryehauge Engelsk Indbundet

Mikkeller (UK)

- The Unusual Story of an Unusual (Beer) Brand
Af: Anders Ryehauge Engelsk Indbundet
Tjek vores konkurrenters priser
Thanks to its delicious specialty in beers and singular labels, the Danish brewery Mikkeller has reached palates all over the world.

Denmark has a long and proud tradition of brewing beer. This book about Mikkeller adds a new chapter to the history of Danish beer-brewing by telling the story of an authentic brand that has placed Denmark at the top of specialty beer production in the world.

It all began in 2003, in a home kitchen in Copenhagen’s Vesterbro neighborhood, where school teacher Mikkel Bjergsø and a friend started experimenting with hops, malt, and yeast. Today, Mikkeller is a multi-million-dollar enterprise selling beer to 50 different countries worldwide.

This book provides a sweeping retrospective on the first two decades of the brewery’s diverse history. As the book unfolds, readers discover the entire story of Mikkeller’s journey from microbrewery to world-renowned brand. After many years of steady growth, the company stands on the threshold of a new era – one offering both new opportunities and new challenges.

Since the spring of 2021, author and journalist Anders Ryehauge has followed Mikkel Bjergsø – at the company’s headquarters in Copenhagen, around Denmark, and abroad. Anders Ryehauge has written profiles, news coverage, and feature stories for a number of leading Danish magazines.
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Tjek vores konkurrenters priser
Thanks to its delicious specialty in beers and singular labels, the Danish brewery Mikkeller has reached palates all over the world.

Denmark has a long and proud tradition of brewing beer. This book about Mikkeller adds a new chapter to the history of Danish beer-brewing by telling the story of an authentic brand that has placed Denmark at the top of specialty beer production in the world.

It all began in 2003, in a home kitchen in Copenhagen’s Vesterbro neighborhood, where school teacher Mikkel Bjergsø and a friend started experimenting with hops, malt, and yeast. Today, Mikkeller is a multi-million-dollar enterprise selling beer to 50 different countries worldwide.

This book provides a sweeping retrospective on the first two decades of the brewery’s diverse history. As the book unfolds, readers discover the entire story of Mikkeller’s journey from microbrewery to world-renowned brand. After many years of steady growth, the company stands on the threshold of a new era – one offering both new opportunities and new challenges.

Since the spring of 2021, author and journalist Anders Ryehauge has followed Mikkel Bjergsø – at the company’s headquarters in Copenhagen, around Denmark, and abroad. Anders Ryehauge has written profiles, news coverage, and feature stories for a number of leading Danish magazines.
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Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9788794102223
Indbinding: Indbundet
Udgave: 1
ISBN-10: 8794102223
Kategori: Øl
Udg. Dato: 27 nov 2022
Længde: 28mm
Bredde: 228mm
Højde: 278mm
Forlag: Strandberg Publishing
Oplagsdato: 27 nov 2022
Forfatter(e): Anders Ryehauge
Forfatter(e) Anders Ryehauge

Kategori Øl

ISBN-13 9788794102223

Sprog Engelsk

Indbinding Indbundet

Sider 256

Udgave 1

Længde 28mm

Bredde 228mm

Højde 278mm

Udg. Dato 27 nov 2022

Oplagsdato 27 nov 2022

Forlag Strandberg Publishing

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