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Mine Your Language
- Influence, Engage, Predict
Engelsk
Bogcover for Mine Your Language af Abhishek Borah, 9780143461623
Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780143461623
Indbinding:
Paperback
ISBN-10:
0143461621
Udg. Dato:
4 mar 2024
Størrelse i cm:
21,7 x 14,2 x 3,0
Oplagsdato:
4 mar 2024
Forfatter(e):

Mine Your Language

- Influence, Engage, Predict
Engelsk
Paperback 2024
Format:

Bog beskrivelse
Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm''s sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more.
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Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780143461623
Indbinding:
Paperback
ISBN-10:
0143461621
Udg. Dato:
4 mar 2024
Størrelse i cm:
21,7 x 14,2 x 3,0
Oplagsdato:
4 mar 2024
Forfatter(e):
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