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Minority Influence and Innovation
- Antecedents, Processes and Consequences
Engelsk
Bogcover for Minority Influence and Innovation af , 9780415650175
Specifikationer
Sprog:
Engelsk
Sider:
424
ISBN-13:
9780415650175
Indbinding:
Paperback
ISBN-10:
0415650178
Udg. Dato:
22 okt 2012
Størrelse i cm:
23,4 x 15,8 x 2,2
Oplagsdato:
22 okt 2012

Minority Influence and Innovation

- Antecedents, Processes and Consequences
Engelsk
Paperback 2012
Format:

Bog beskrivelse

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group’s viewpoint. This influence, which creates social conformity, is known as ‘majority influence’ and is the dominant process of social control. However, there also exists a ‘minority influence’, which emerges from a small subsection of the group and is a dynamic force for social change.

Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulate original thinking and help us to see the world in new ways.

With chapters written by a range of expert contributors, areas of discussion include:

  • processes and theoretical issues
  • the factors which affect majority and minority influence
  • interactions between majority and minority group members

This book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the forefront of future research. As such it will be of interest to theorists and practitioners working in social psychology.

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Specifikationer
Sprog:
Engelsk
Sider:
424
ISBN-13:
9780415650175
Indbinding:
Paperback
ISBN-10:
0415650178
Udg. Dato:
22 okt 2012
Størrelse i cm:
23,4 x 15,8 x 2,2
Oplagsdato:
22 okt 2012
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