Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Multiculturalism and Advertising
- Indian and European Enterprises under Globalization
Engelsk
Bogcover for Multiculturalism and Advertising af Anuradha Bhattacharjee, 9780199453566
Specifikationer
Sprog:
Engelsk
Sider:
244
ISBN-13:
9780199453566
Indbinding:
Hardback
ISBN-10:
019945356X
Udg. Dato:
5 sep 2019
Størrelse i cm:
14,8 x 22,1 x 2,2
Forlag:
Oplagsdato:
5 sep 2019
Forfatter(e):

Multiculturalism and Advertising

- Indian and European Enterprises under Globalization
Engelsk
Hardback 2019
Format:

Bog beskrivelse
Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures.This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the ''elite'' as well as the ''less elite'' -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.
... Vis mere

Forlags Vejl. pris
372,76 kr
Hos Booktok
363 kr
spar 3%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
244
ISBN-13:
9780199453566
Indbinding:
Hardback
ISBN-10:
019945356X
Udg. Dato:
5 sep 2019
Størrelse i cm:
14,8 x 22,1 x 2,2
Forlag:
Oplagsdato:
5 sep 2019
Forfatter(e):
Finder produkter...
Kategori sammenhænge