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Multisensory Design of Retail Environments
- Vision, Sound, and Scent
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
83
ISBN-13:
9783658456801
Indbinding:
Paperback
Udgave:
ISBN-10:
3658456809
Udg. Dato:
14 dec 2024
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer
Serie:
Science meets Practice
Oplagsdato:
14 dec 2024
Paperback
Format:

Om denne bog

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.

But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. The second edition comes with an advanced coverage of various topics such as technology use in retail environments and includes new case studies.


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Specifikationer
Sprog:
Engelsk
Sider:
83
ISBN-13:
9783658456801
Indbinding:
Paperback
Udgave:
ISBN-10:
3658456809
Udg. Dato:
14 dec 2024
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer
Serie:
Science meets Practice
Oplagsdato:
14 dec 2024
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