Store besparelser
Hurtig levering
Fri fragt over 499,-
90 dages retur
Gemte
Log ind
0
Kurv
Kurv
Multisensory in Stationary Retail
- Principles and Practice of Customer-Centered Store Design
Engelsk
Bogcover for Multisensory in Stationary Retail af , 9783658382261
Specifikationer
Sprog:
Engelsk
Sider:
481
ISBN-13:
9783658382261
Indbinding:
Paperback
ISBN-10:
3658382260
Udg. Dato:
8 feb 2023
Størrelse i cm:
24,5 x 17,0 x 3,2
Forlag:
Oplagsdato:
8 feb 2023

Multisensory in Stationary Retail

- Principles and Practice of Customer-Centered Store Design
Engelsk
Paperback 2023
Format:

Bog beskrivelse

This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand.

The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people.

Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation


         

... Vis mere

Forlags Vejl. pris
757,27 kr
Hos Booktok
572 kr
spar 24%
Læg i kurv nu
Sikker betaling
90 dages retur
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
481
ISBN-13:
9783658382261
Indbinding:
Paperback
ISBN-10:
3658382260
Udg. Dato:
8 feb 2023
Størrelse i cm:
24,5 x 17,0 x 3,2
Forlag:
Oplagsdato:
8 feb 2023
Finder produkter...
Kategori sammenhænge