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Must-Have
- The Hidden Instincts Behind Everything We Buy
Engelsk
Bogcover for Must-Have af Geoffrey Miller, 9780099437925
Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9780099437925
Indbinding:
Paperback
ISBN-10:
0099437929
Udg. Dato:
5 aug 2010
Størrelse i cm:
19,6 x 13,1 x 2,6
Oplagsdato:
5 aug 2010
Forfatter(e):

Must-Have

- The Hidden Instincts Behind Everything We Buy
Engelsk
Paperback 2010
Format:

Bog beskrivelse

Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today''s world?

In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.

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186,34 kr
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153 kr
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Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9780099437925
Indbinding:
Paperback
ISBN-10:
0099437929
Udg. Dato:
5 aug 2010
Størrelse i cm:
19,6 x 13,1 x 2,6
Oplagsdato:
5 aug 2010
Forfatter(e):
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