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Myths of Social Media
- Dispel the Misconceptions and Master Social Media
Engelsk Paperback
Myths of Social Media
- Dispel the Misconceptions and Master Social Media
Engelsk Paperback

174 kr
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6 - 8 hverdage

Om denne bog

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don''t they?

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

About the Business Myths series...

The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781398607781
Indbinding:
Paperback
Udgave:
ISBN-10:
1398607789
Udg. Dato:
3 okt 2022
Længde:
21mm
Bredde:
196mm
Højde:
130mm
Forlag:
Kogan Page Ltd
Oplagsdato:
3 okt 2022
Forfatter(e):
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