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Narrative by Numbers

- How to Tell Powerful and Purposeful Stories with Data
Af: Sam Knowles Engelsk Paperback

Narrative by Numbers

- How to Tell Powerful and Purposeful Stories with Data
Af: Sam Knowles Engelsk Paperback
Tjek vores konkurrenters priser

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.

As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence.

Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion.

The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings.

There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

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Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.

As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence.

Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion.

The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings.

There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 164
ISBN-13: 9780815353140
Indbinding: Paperback
Udgave:
ISBN-10: 0815353146
Kategori: Erhvervskommunikation & præsentation
Udg. Dato: 26 mar 2018
Længde: 11mm
Bredde: 123mm
Højde: 193mm
Forlag: Taylor & Francis Inc
Oplagsdato: 26 mar 2018
Forfatter(e): Sam Knowles
Forfatter(e) Sam Knowles

Kategori Erhvervskommunikation & præsentation

ISBN-13 9780815353140

Sprog Engelsk

Indbinding Paperback

Sider 164

Udgave

Længde 11mm

Bredde 123mm

Højde 193mm

Udg. Dato 26 mar 2018

Oplagsdato 26 mar 2018

Forlag Taylor & Francis Inc

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