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Nation Branding in Modern History
Engelsk Paperback
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Nation Branding in Modern History

Engelsk Paperback

304 kr
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Om denne bog

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Product detaljer
Sprog:
Engelsk
Sider:
300
ISBN-13:
9781789207934
Indbinding:
Paperback
Udgave:
ISBN-10:
1789207932
Kategori:
Udg. Dato:
1 nov 2020
Længde:
26mm
Bredde:
227mm
Højde:
152mm
Forlag:
Berghahn Books
Oplagsdato:
1 nov 2020
Forfatter(e):
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