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Nation Branding in Modern History
Engelsk
Bogcover for Nation Branding in Modern History af , 9781789207934
Specifikationer
Sprog:
Engelsk
Sider:
300
ISBN-13:
9781789207934
Indbinding:
Paperback
ISBN-10:
1789207932
Kategori:
Udg. Dato:
1 nov 2020
Størrelse i cm:
15,2 x 22,7 x 2,6
Forlag:
Oplagsdato:
1 nov 2020

Nation Branding in Modern History

Engelsk
Paperback 2020
Format:

Bog beskrivelse

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

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Specifikationer
Sprog:
Engelsk
Sider:
300
ISBN-13:
9781789207934
Indbinding:
Paperback
ISBN-10:
1789207932
Kategori:
Udg. Dato:
1 nov 2020
Størrelse i cm:
15,2 x 22,7 x 2,6
Forlag:
Oplagsdato:
1 nov 2020
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