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National Image & Competitive Advantages
- The Theory & Practice of Place Branding
Engelsk Paperback
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National Image & Competitive Advantages

- The Theory & Practice of Place Branding
Engelsk Paperback

267 kr
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Om denne bog
Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding". Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country''s national image.
Product detaljer
Sprog:
Engelsk
Sider:
237
ISBN-13:
9788763001724
Indbinding:
Paperback
Udgave:
ISBN-10:
8763001721
Kategori:
Udg. Dato:
30 maj 2006
Længde:
16mm
Bredde:
158mm
Højde:
227mm
Forlag:
Copenhagen Business School Press
Oplagsdato:
30 maj 2006
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