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Navigating the Digital Landscape

- Understanding Customer Behaviour in the Online World
Engelsk Hardback

Navigating the Digital Landscape

- Understanding Customer Behaviour in the Online World
Engelsk Hardback
Tjek vores konkurrenters priser

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Tjek vores konkurrenters priser
Normalpris
kr 902
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9781835492734
Indbinding: Hardback
Udgave:
ISBN-10: 1835492738
Udg. Dato: 23 maj 2024
Længde: 20mm
Bredde: 237mm
Højde: 158mm
Forlag: Emerald Publishing Limited
Oplagsdato: 23 maj 2024
Forfatter(e):
Forfatter(e)


Kategori Markedsundersøgelser


ISBN-13 9781835492734


Sprog Engelsk


Indbinding Hardback


Sider 248


Udgave


Længde 20mm


Bredde 237mm


Højde 158mm


Udg. Dato 23 maj 2024


Oplagsdato 23 maj 2024


Forlag Emerald Publishing Limited

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