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Negative Political Advertising
- Coming of Age
Engelsk
Bogcover for Negative Political Advertising af Gary Copeland, Karen S. Johnson-Cartee, 9781138976870
Specifikationer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9781138976870
Indbinding:
Paperback
ISBN-10:
1138976873
Kategori:
Udg. Dato:
26 aug 2016
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
26 aug 2016

Negative Political Advertising

- Coming of Age
Engelsk
Paperback 2016
Format:

Bog beskrivelse
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
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Specifikationer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9781138976870
Indbinding:
Paperback
ISBN-10:
1138976873
Kategori:
Udg. Dato:
26 aug 2016
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
26 aug 2016
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