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Neighborhood Branding, Identity and Tourism
Engelsk
Bogcover for Neighborhood Branding, Identity and Tourism af Staci M. Zavattaro, 9781138573567
Specifikationer
Sprog:
Engelsk
Sider:
110
ISBN-13:
9781138573567
Indbinding:
Hardback
ISBN-10:
1138573566
Kategori:
Udg. Dato:
19 mar 2019
Størrelse i cm:
14,6 x 22,4 x 1,7
Oplagsdato:
19 mar 2019
Forfatter(e):

Neighborhood Branding, Identity and Tourism

Engelsk
Hardback 2019
Format:

Bog beskrivelse

This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others.

Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse – and for good reason. This place’s brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes.

This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.

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Specifikationer
Sprog:
Engelsk
Sider:
110
ISBN-13:
9781138573567
Indbinding:
Hardback
ISBN-10:
1138573566
Kategori:
Udg. Dato:
19 mar 2019
Størrelse i cm:
14,6 x 22,4 x 1,7
Oplagsdato:
19 mar 2019
Forfatter(e):
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