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Neurogiving
- The Science of Donor Decision-Making
Engelsk
Bogcover for Neurogiving af Cherian Koshy, 9781394370450
Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781394370450
Indbinding:
Hardback
ISBN-10:
1394370458
Udg. Dato:
25 nov 2025
Størrelse i cm:
Oplagsdato:
25 nov 2025
Forfatter(e):

Neurogiving

- The Science of Donor Decision-Making
Engelsk
Hardback 2025
Format:

Bog beskrivelse
A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making In Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks why donors move from considering a donation to actually donating. Neurogiving integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment. Readers will also find: Illustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contextsAccessible descriptions of the reasons people give and why they might give repeatedlyThe potential role for artificial intelligence and machine learning in donor engagement and personalization Perfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, Neurogiving is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.
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256,34 kr
Hos Booktok
214 kr
spar 17%
Forudbestil nu
Sikker betaling
Udkommer 25-11-2025

Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781394370450
Indbinding:
Hardback
ISBN-10:
1394370458
Udg. Dato:
25 nov 2025
Størrelse i cm:
Oplagsdato:
25 nov 2025
Forfatter(e):
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