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Neuromarketing in Business
- Identifying Implicit Purchase Drivers and Leveraging them for Sales
Engelsk Hardback

Neuromarketing in Business

- Identifying Implicit Purchase Drivers and Leveraging them for Sales
Engelsk Hardback

641 kr
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23 - 25 hverdage

Om denne bog
It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.
Product detaljer
Sprog:
Engelsk
Sider:
140
ISBN-13:
9783658351847
Indbinding:
Hardback
Udgave:
ISBN-10:
3658351845
Kategori:
Udg. Dato:
4 jan 2022
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer
Oplagsdato:
4 jan 2022
Forfatter(e):
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