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Neuromarketing in Business
- Identifying Implicit Purchase Drivers and Leveraging them for Sales
Engelsk Paperback

Neuromarketing in Business

- Identifying Implicit Purchase Drivers and Leveraging them for Sales
Engelsk Paperback

483 kr
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6 - 8 hverdage

Om denne bog
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.

Product detaljer
Sprog:
Engelsk
Sider:
140
ISBN-13:
9783658351878
Indbinding:
Paperback
Udgave:
ISBN-10:
365835187X
Kategori:
Udg. Dato:
5 jan 2023
Længde:
11mm
Bredde:
234mm
Højde:
155mm
Forlag:
Springer
Oplagsdato:
5 jan 2023
Forfatter(e):
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