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New Business for Old Europe
- Product-Service Development, Competitiveness and Sustainability
Engelsk
Bogcover for New Business for Old Europe af , 9781874719922
Specifikationer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9781874719922
Indbinding:
Hardback
ISBN-10:
1874719926
Udg. Dato:
1 sep 2006
Størrelse i cm:
24,1 x 16,4 x 3,0
Oplagsdato:
1 sep 2006

New Business for Old Europe

- Product-Service Development, Competitiveness and Sustainability
Engelsk
Hardback 2006
Format:

Bog beskrivelse
Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need. Today, two streams of research – business management and sustainability – normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfilment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services.
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Specifikationer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9781874719922
Indbinding:
Hardback
ISBN-10:
1874719926
Udg. Dato:
1 sep 2006
Størrelse i cm:
24,1 x 16,4 x 3,0
Oplagsdato:
1 sep 2006
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