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New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Engelsk
Bogcover for New Horizons in Arts, Heritage, Nonprofit and Social Marketing af , 9781138118270
Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9781138118270
Indbinding:
Paperback
ISBN-10:
1138118273
Udg. Dato:
22 maj 2017
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
22 maj 2017

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Engelsk
Paperback 2017
Format:

Bog beskrivelse

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice.

This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas.

This book was originally published as a special issue of the Journal of Marketing Management.

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Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9781138118270
Indbinding:
Paperback
ISBN-10:
1138118273
Udg. Dato:
22 maj 2017
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
22 maj 2017
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