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New Influencers
- A Marketer's Guide to the New Social Media
Engelsk
Bogcover for New Influencers af Geoffrey A Moore, Paul Gillin, 9781884956942
Specifikationer
Sprog:
Engelsk
Sider:
236
ISBN-13:
9781884956942
Indbinding:
Paperback
ISBN-10:
1884956947
Udg. Dato:
22 jun 2009
Størrelse i cm:
22,9 x 15,3 x 1,7
Oplagsdato:
22 jun 2009
Forfatter(e):

New Influencers

- A Marketer's Guide to the New Social Media
Engelsk
Paperback 2009
Format:

Bog beskrivelse
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations are also discussed.
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Specifikationer
Sprog:
Engelsk
Sider:
236
ISBN-13:
9781884956942
Indbinding:
Paperback
ISBN-10:
1884956947
Udg. Dato:
22 jun 2009
Størrelse i cm:
22,9 x 15,3 x 1,7
Oplagsdato:
22 jun 2009
Forfatter(e):
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