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New Influencers
- A Marketer's Guide to the New Social Media
Engelsk Paperback

New Influencers

- A Marketer's Guide to the New Social Media
Engelsk Paperback

187 kr
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Om denne bog
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations are also discussed.
Product detaljer
Sprog:
Engelsk
Sider:
236
ISBN-13:
9781884956942
Indbinding:
Paperback
Udgave:
ISBN-10:
1884956947
Udg. Dato:
22 jun 2009
Længde:
17mm
Bredde:
153mm
Højde:
229mm
Forlag:
Quill Driver Books, U.S.
Oplagsdato:
22 jun 2009
Forfatter(e):
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