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New Media and Public Relations – Third Edition

Engelsk Paperback

New Media and Public Relations – Third Edition

Engelsk Paperback
Tjek vores konkurrenters priser

The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.

New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.

Tjek vores konkurrenters priser
Normalpris
kr 584
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.

New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.

Produktdetaljer
Sprog: Engelsk
Sider: 336
ISBN-13: 9781433132735
Indbinding: Paperback
Udgave:
ISBN-10: 1433132737
Udg. Dato: 9 aug 2017
Længde: 23mm
Bredde: 253mm
Højde: 179mm
Forlag: Peter Lang Publishing Inc
Oplagsdato: 9 aug 2017
Forfatter(e):
Forfatter(e)


Kategori Offentlige taler: vejledninger


ISBN-13 9781433132735


Sprog Engelsk


Indbinding Paperback


Sider 336


Udgave


Længde 23mm


Bredde 253mm


Højde 179mm


Udg. Dato 9 aug 2017


Oplagsdato 9 aug 2017


Forlag Peter Lang Publishing Inc

Kategori sammenhænge