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New Media and Public Relations – Third Edition
Engelsk
Bogcover for New Media and Public Relations – Third Edition af , 9781433132735
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781433132735
Indbinding:
Paperback
ISBN-10:
1433132737
Udg. Dato:
9 aug 2017
Størrelse i cm:
17,9 x 25,3 x 2,3
Oplagsdato:
9 aug 2017

New Media and Public Relations – Third Edition

Engelsk
Paperback 2017
Format:

Bog beskrivelse

The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.

New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.

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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781433132735
Indbinding:
Paperback
ISBN-10:
1433132737
Udg. Dato:
9 aug 2017
Størrelse i cm:
17,9 x 25,3 x 2,3
Oplagsdato:
9 aug 2017
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