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Nonmarket Strategic Management
Engelsk
Bogcover for Nonmarket Strategic Management af Hans Van Kranenburg, Cosmina Lelia Voinea, 9781138918290
Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781138918290
Indbinding:
Paperback
ISBN-10:
1138918296
Udg. Dato:
22 jun 2017
Størrelse i cm:
23,4 x 15,8 x 1,0
Oplagsdato:
22 jun 2017

Nonmarket Strategic Management

Engelsk
Paperback 2017
Format:

Bog beskrivelse

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

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Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781138918290
Indbinding:
Paperback
ISBN-10:
1138918296
Udg. Dato:
22 jun 2017
Størrelse i cm:
23,4 x 15,8 x 1,0
Oplagsdato:
22 jun 2017
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