North for the Trade

North for the Trade: The Life and Times of a Berber Merchant offers a fascinating lens into the life of Hadj Brahim, a Soussi merchant, as a means of exploring the broader socio-economic and cultural transformations in 20th-century Morocco. The book delves into Brahim's life, not as a tale of extraordinary achievement, but as a reflection of the complex changes faced by many in his community. Through his experiences, the author examines the profound shifts in Moroccan society, from the erosion of traditional tribal structures under colonial rule to the integration of the Soussi people into the burgeoning national economy. Brahim’s narrative is intertwined with insightful analysis, using his personal journey to illuminate larger themes of group identity, economic adaptation, and the tension between tradition and modernity. In capturing Brahim's life, the book paints a vivid portrait of a man at the intersection of multiple identities—a humble mountain tribesman, a savvy urban merchant, and a figure navigating the politics of an emerging nation. The work skillfully juxtaposes personal anecdotes with scholarly interpretation, shedding light on the adaptive strategies of the Soussi people amid rapid social change. Whether reflecting on Brahim's entrepreneurial ethic, his role as a cultural mediator, or his deep-rooted faith, the book reveals the richness and complexity of Moroccan life. This compelling narrative is both a biography and a broader exploration of the forces shaping modern Morocco, offering valuable insights for scholars and general readers alike. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1972.