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Nostalgia Marketing
- Rekindling the Past to Influence Consumer Choices
Engelsk Hardback
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Nostalgia Marketing

- Rekindling the Past to Influence Consumer Choices
Engelsk Hardback

441 kr
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Om denne bog

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.

Product detaljer
Sprog:
Engelsk
Sider:
156
ISBN-13:
9783031215452
Indbinding:
Hardback
Udgave:
ISBN-10:
3031215451
Kategori:
Udg. Dato:
12 mar 2023
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer International Publishing AG
Oplagsdato:
12 mar 2023
Forfatter(e):
Oversætter:
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