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Now Media
- The Evolution of Electronic Communication
Engelsk
Bogcover for Now Media af Barbara K. Kaye, Norman J. Medoff, 9781032704302
Specifikationer
Sprog:
Engelsk
Sider:
414
ISBN-13:
9781032704302
Indbinding:
Paperback
Udgave:
5
ISBN-10:
1032704306
Udg. Dato:
7 maj 2025
Størrelse i cm:
27,8 x 21,0 x 2,3
Oplagsdato:
7 maj 2025

Now Media

- The Evolution of Electronic Communication
Engelsk
Paperback 2025
Format:

Bog beskrivelse

Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.

Now Media provides a comprehensive view of the development of media and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with print, radio, and television, then moving to the ‘now’ media of today, and finally exploring possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, virtual reality, digital advertising, and the innovations that laid the groundwork for ‘now’ media. This fully updated fifth edition features new chapters on video games and the business of, and careers in, ‘now’ media. Discussions on rapidly evolving ‘now’ media stakeholders such as influencers and YouTubers are included, and attention is paid to AI throughout the book.

This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.

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Specifikationer
Sprog:
Engelsk
Sider:
414
ISBN-13:
9781032704302
Indbinding:
Paperback
Udgave:
5
ISBN-10:
1032704306
Udg. Dato:
7 maj 2025
Størrelse i cm:
27,8 x 21,0 x 2,3
Oplagsdato:
7 maj 2025
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