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Nudging in Management Accounting
- Assessment of the Relevance of Nudging in the Corporate Context
Engelsk
Bogcover for Nudging in Management Accounting af Susanne Rauscher, Annika Zielke, 9783658280161
Specifikationer
Sprog:
Engelsk
Sider:
130
ISBN-13:
9783658280161
Indbinding:
Paperback
ISBN-10:
3658280166
Udg. Dato:
25 okt 2019
Størrelse i cm:
21,0 x 14,8
Serie:
Oplagsdato:
25 okt 2019

Nudging in Management Accounting

- Assessment of the Relevance of Nudging in the Corporate Context
Engelsk
Paperback 2019
Format:

Bog beskrivelse

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners'' work.

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Specifikationer
Sprog:
Engelsk
Sider:
130
ISBN-13:
9783658280161
Indbinding:
Paperback
ISBN-10:
3658280166
Udg. Dato:
25 okt 2019
Størrelse i cm:
21,0 x 14,8
Serie:
Oplagsdato:
25 okt 2019
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