Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
On Aesthetic and Cultural Issues in Pragmatic Translation
- Based on the Translation of Brand Names and Brand Slogans
Engelsk
Bogcover for On Aesthetic and Cultural Issues in Pragmatic Translation af Xiuwen Feng, 9780367516598
Specifikationer
Sprog:
Engelsk
Sider:
158
ISBN-13:
9780367516598
Indbinding:
Paperback
ISBN-10:
0367516594
Udg. Dato:
28 apr 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
28 apr 2020
Forfatter(e):

On Aesthetic and Cultural Issues in Pragmatic Translation

- Based on the Translation of Brand Names and Brand Slogans
Engelsk
Paperback 2020
Format:

Bog beskrivelse

This book focuses on cross-cultural advertising communication and aesthetic

and cultural issues when translating brand names and brand slogans from

English to Chinese and vice versa. Based on pragmatic translating theories

and case studies of classic translations of some brand names and slogans, we

put forward the Three Aesthetic Principles in brand translating, making

the translation aesthetic in sound, sense, and form, as well as using equivalent

appellative functions.

China Time-Honored Brands, boasting a cultural legacy and commercial

value, should be well protected and highly promoted in terms not only of

their commercial aspect but also of their cultural aspect. As the saying goes,

what is national must be global. Therefore, we lay much emphasis on the cultural

connotations and anecdotes when introducing China Time-Honored

Brands to foreign markets.

... Vis mere

Januarudsalg
443 kr
Læg i kurv nu
Fri fragt over 499,-
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
158
ISBN-13:
9780367516598
Indbinding:
Paperback
ISBN-10:
0367516594
Udg. Dato:
28 apr 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
28 apr 2020
Forfatter(e):
Finder produkter...
Kategori sammenhænge