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Online Brand Communities
- Using the Social Web for Branding and Marketing
Engelsk
Bogcover for Online Brand Communities af Rocio Aguilar, Sebastian Molinillo, Francisco J. Martinez-Lopez, Rafael Anaya, 9783319796840
Specifikationer
Sprog:
Engelsk
Sider:
253
ISBN-13:
9783319796840
Indbinding:
Paperback
ISBN-10:
3319796844
Udg. Dato:
27 mar 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
27 mar 2019

Online Brand Communities

- Using the Social Web for Branding and Marketing
Engelsk
Paperback 2019
Format:

Bog beskrivelse
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
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640,75 kr
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Specifikationer
Sprog:
Engelsk
Sider:
253
ISBN-13:
9783319796840
Indbinding:
Paperback
ISBN-10:
3319796844
Udg. Dato:
27 mar 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
27 mar 2019
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