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Online Consumer Behavior
- Theory and Research in Social Media, Advertising and E-tail
Engelsk
Bogcover for Online Consumer Behavior af , 9781138107557
Specifikationer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9781138107557
Indbinding:
Paperback
ISBN-10:
1138107557
Udg. Dato:
31 maj 2017
Størrelse i cm:
15,2 x 22,8 x 3,0
Oplagsdato:
31 maj 2017

Online Consumer Behavior

- Theory and Research in Social Media, Advertising and E-tail
Engelsk
Paperback 2017
Format:

Bog beskrivelse

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

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Specifikationer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9781138107557
Indbinding:
Paperback
ISBN-10:
1138107557
Udg. Dato:
31 maj 2017
Størrelse i cm:
15,2 x 22,8 x 3,0
Oplagsdato:
31 maj 2017
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