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Online Impulse Buying and Cognitive Dissonance
- Examining the Effect of Mood on Consumer Behaviour
Engelsk
Bogcover for Online Impulse Buying and Cognitive Dissonance af Alessio Di Leo, Giovanni Mattia, Ludovica Principato, 9783030659226
Specifikationer
Sprog:
Engelsk
Sider:
99
ISBN-13:
9783030659226
Indbinding:
Hardback
ISBN-10:
3030659224
Kategori:
Udg. Dato:
13 feb 2021
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
13 feb 2021

Online Impulse Buying and Cognitive Dissonance

- Examining the Effect of Mood on Consumer Behaviour
Engelsk
Hardback 2021
Format:

Bog beskrivelse
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
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640,75 kr
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Specifikationer
Sprog:
Engelsk
Sider:
99
ISBN-13:
9783030659226
Indbinding:
Hardback
ISBN-10:
3030659224
Kategori:
Udg. Dato:
13 feb 2021
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
13 feb 2021
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