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Operations Management in the Travel Industry
Engelsk Paperback
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Operations Management in the Travel Industry
Engelsk Paperback

489 kr
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Om denne bog
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Product detaljer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9781780646114
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1780646119
Udg. Dato:
26 feb 2016
Længde:
27mm
Bredde:
191mm
Højde:
250mm
Forlag:
CABI Publishing
Oplagsdato:
26 feb 2016
Forfatter(e):
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