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Opinion Mining in Information Retrieval

Af: Surbhi Bhatia, Nilanjan Dey, Poonam Chaudhary Engelsk Paperback

Opinion Mining in Information Retrieval

Af: Surbhi Bhatia, Nilanjan Dey, Poonam Chaudhary Engelsk Paperback
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This book discusses in detail the latest trends in sentiment analysis,focusing on "how online reviews and feedback reflect the opinions of users and have led to a major shift in the decision-making process at organizations." Social networking has become essential in today''s society. In the past, people''s decisions to buy certain products (and companies'' efforts to sell them) were largely based on advertisements, surveys, focus groups, consultants, and the opinions of friends and relatives. But now this is no longer limited to one''s circle of friends, family or small surveys;it has spread globally to online social media in the form of blogs, posts, tweets, social networking sites, review sites and so on.

Though not always easy, the transition from surveys to social media is certainly lucrative. Business analytical reports have shown that many organizations have improved their sales, marketing and strategy, setting up new policies and making decisions based on opinion mining techniques. 


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This book discusses in detail the latest trends in sentiment analysis,focusing on "how online reviews and feedback reflect the opinions of users and have led to a major shift in the decision-making process at organizations." Social networking has become essential in today''s society. In the past, people''s decisions to buy certain products (and companies'' efforts to sell them) were largely based on advertisements, surveys, focus groups, consultants, and the opinions of friends and relatives. But now this is no longer limited to one''s circle of friends, family or small surveys;it has spread globally to online social media in the form of blogs, posts, tweets, social networking sites, review sites and so on.

Though not always easy, the transition from surveys to social media is certainly lucrative. Business analytical reports have shown that many organizations have improved their sales, marketing and strategy, setting up new policies and making decisions based on opinion mining techniques. 


Produktdetaljer
Sprog: Engelsk
Sider: 105
ISBN-13: 9789811550423
Indbinding: Paperback
Udgave:
ISBN-10: 9811550425
Kategori: Machine learning
Udg. Dato: 20 maj 2020
Længde: 11mm
Bredde: 233mm
Højde: 155mm
Forlag: Springer Verlag, Singapore
Oplagsdato: 20 maj 2020
Forfatter(e) Surbhi Bhatia, Nilanjan Dey, Poonam Chaudhary


Kategori Machine learning


ISBN-13 9789811550423


Sprog Engelsk


Indbinding Paperback


Sider 105


Udgave


Længde 11mm


Bredde 233mm


Højde 155mm


Udg. Dato 20 maj 2020


Oplagsdato 20 maj 2020


Forlag Springer Verlag, Singapore

Kategori sammenhænge