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Optichannel Retail. Beyond the Digital Hysteria
- Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer
Engelsk
Bogcover for Optichannel Retail. Beyond the Digital Hysteria af Gino Van Ossel, 9789401459501
Specifikationer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9789401459501
Indbinding:
Paperback
ISBN-10:
9401459509
Udg. Dato:
24 apr 2019
Størrelse i cm:
34,8 x 27,2 x 2,5
Oplagsdato:
24 apr 2019
Forfatter(e):

Optichannel Retail. Beyond the Digital Hysteria

- Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer
Engelsk
Paperback 2019
Format:

Bog beskrivelse
The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.
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Specifikationer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9789401459501
Indbinding:
Paperback
ISBN-10:
9401459509
Udg. Dato:
24 apr 2019
Størrelse i cm:
34,8 x 27,2 x 2,5
Oplagsdato:
24 apr 2019
Forfatter(e):
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