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Organizational Listening for Strategic Communication
- Building Theory and Practice
Engelsk Paperback
Organizational Listening for Strategic Communication
- Building Theory and Practice
Engelsk Paperback

529 kr
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Om denne bog

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts.

Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice.

This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.

Product detaljer
Sprog:
Engelsk
Sider:
302
ISBN-13:
9781032227160
Indbinding:
Paperback
Udgave:
ISBN-10:
1032227168
Udg. Dato:
28 nov 2024
Længde:
22mm
Bredde:
229mm
Højde:
152mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
28 nov 2024
Forfatter(e):
Kategori sammenhænge