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Package, Position, Profit: How to Build a Legal Practice the 21st Century Wants to Buy
Af: Douglas McPherson
Engelsk
Bogcover for Package, Position, Profit: How to Build a Legal Practice the 21st Century Wants to Buy af Douglas McPherson, 9781783582822
Specifikationer
Sprog:
Engelsk
Sider:
150
ISBN-13:
9781783582822
Indbinding:
Paperback
ISBN-10:
1783582820
Kategori:
Udg. Dato:
1 apr 2017
Størrelse i cm:
Forlag:
Oplagsdato:
1 apr 2017
Forfatter(e):
Genre:

Package, Position, Profit: How to Build a Legal Practice the 21st Century Wants to Buy

Af: Douglas McPherson
Engelsk
Paperback 2017
Format:
Paperback
Bog beskrivelse
The legal market is changing rapidly. But much of law firms'' marketing activity is based on what the firm is today, rather than what it needs to be tomorrow. The activity centres on `quick wins'' rather than addressing how the firm will need to be packaged, positioned, and perceived in the future in order to attract new purchases and the type of client it really wants. This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts. We''ll cut through some of the marketing-speak that all-too-often either prevents or puts lawyers off getting to the heart of building a viable, relevant marketing strategy. We''ll also look at some practical examples of how best to design the right strategy for your firm and, most importantly, how you can implement those ideas easily so that they start delivering commercial success. If you are to pilot your firm, practice, or department through the next phase of the legal industry''s development, you need to be cannier in the way you take it to market. The good news is that if you get the packaging, positioning, and promotion right, you are well on the way to winning the work you want at the fee level you want, and that simply has to be the most direct route to profitable growth.
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Specifikationer
Sprog:
Engelsk
Sider:
150
ISBN-13:
9781783582822
Indbinding:
Paperback
ISBN-10:
1783582820
Kategori:
Udg. Dato:
1 apr 2017
Størrelse i cm:
Forlag:
Oplagsdato:
1 apr 2017
Forfatter(e):
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