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People, Citizen, and User
- Shifting Articulations of Audience in Chinese Communication Research (1978 – 2021)
Engelsk
Bogcover for People, Citizen, and User af Guiquan Xu, 9781032468730
Specifikationer
Sprog:
Engelsk
Sider:
204
ISBN-13:
9781032468730
Indbinding:
Paperback
ISBN-10:
1032468734
Kategori:
Udg. Dato:
9 okt 2024
Størrelse i cm:
15,6 x 23,3 x 2,1
Oplagsdato:
9 okt 2024
Forfatter(e):

People, Citizen, and User

- Shifting Articulations of Audience in Chinese Communication Research (1978 – 2021)
Engelsk
Paperback 2024
Format:

Bog beskrivelse

The book examines the changing discourses of Chinese audience research in the past four decades, aiming to shed light on the complicated relationships among China’s media, audiences, and society.

With the new sociology of knowledge, it adopts Laclau and Mouffe’s discourse theory as a meta-theoretical framework and interprets the concept of audience as a floating signifier. Based on the corpus of Chinese academic journal papers, the author divides the scope of analysis into four phases. In each period, Chinese audience research was related closely to the changing societal and academic contexts and hegemonic struggle as a whole. In addition, it discusses the relation between ‘western’ audience theories and Chinese audience research, as well as the contingency and rigidity of discourses in Chinese audience research.

The book contributes to the understanding of Chinese communication research in the changing societal context and will be valuable for scholars of media and communication studies or China studies.

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Specifikationer
Sprog:
Engelsk
Sider:
204
ISBN-13:
9781032468730
Indbinding:
Paperback
ISBN-10:
1032468734
Kategori:
Udg. Dato:
9 okt 2024
Størrelse i cm:
15,6 x 23,3 x 2,1
Oplagsdato:
9 okt 2024
Forfatter(e):
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