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Perceived Brand Localness
- An Empirical Study of the German Fashion Market
Engelsk
Bogcover for Perceived Brand Localness af Jorg Igelbrink, 9783658287665
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9783658287665
Indbinding:
Paperback
ISBN-10:
3658287667
Udg. Dato:
3 dec 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
3 dec 2019
Forfatter(e):

Perceived Brand Localness

- An Empirical Study of the German Fashion Market
Engelsk
Paperback 2019
Format:

Bog beskrivelse
Jörg Igelbrink''s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author''s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
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Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9783658287665
Indbinding:
Paperback
ISBN-10:
3658287667
Udg. Dato:
3 dec 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
3 dec 2019
Forfatter(e):
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