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Performance Excellence in Marketing, Sales and Pricing

- Leveraging Change, Lean and Innovation Management
Af: Marc Helmold Engelsk Hardback

Performance Excellence in Marketing, Sales and Pricing

- Leveraging Change, Lean and Innovation Management
Af: Marc Helmold Engelsk Hardback
Tjek vores konkurrenters priser

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. 

Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

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Tjek vores konkurrenters priser
Normalpris
kr 478
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. 

Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 271
ISBN-13: 9783031100963
Indbinding: Hardback
Udgave:
ISBN-10: 3031100964
Kategori: Forretningsstrategier
Udg. Dato: 7 sep 2022
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer International Publishing AG
Oplagsdato: 7 sep 2022
Forfatter(e): Marc Helmold
Forfatter(e) Marc Helmold

Kategori Forretningsstrategier

ISBN-13 9783031100963

Sprog Engelsk

Indbinding Hardback

Sider 271

Udgave

Længde 0mm

Bredde 155mm

Højde 235mm

Udg. Dato 7 sep 2022

Oplagsdato 7 sep 2022

Forlag Springer International Publishing AG

Kategori sammenhænge