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Persuasion Ethics Today

Engelsk Paperback

Persuasion Ethics Today

Engelsk Paperback
Tjek vores konkurrenters priser

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance.

This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.

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Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance.

This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 304
ISBN-13: 9780765644725
Indbinding: Paperback
Udgave:
ISBN-10: 076564472X
Kategori: Nyhedsmedier og journalistik
Udg. Dato: 21 dec 2015
Længde: 17mm
Bredde: 152mm
Højde: 227mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 21 dec 2015
Forfatter(e):
Forfatter(e)

Kategori Nyhedsmedier og journalistik

ISBN-13 9780765644725

Sprog Engelsk

Indbinding Paperback

Sider 304

Udgave

Længde 17mm

Bredde 152mm

Højde 227mm

Udg. Dato 21 dec 2015

Oplagsdato 21 dec 2015

Forlag Taylor & Francis Ltd

Kategori sammenhænge