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Persuasive Advertising
- Evidence-based Principles
Engelsk Hardback

Persuasive Advertising

- Evidence-based Principles
Engelsk Hardback

899 kr
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Om denne bog
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Product detaljer
Sprog:
Engelsk
Sider:
388
ISBN-13:
9781403913432
Indbinding:
Hardback
Udgave:
ISBN-10:
1403913439
Udg. Dato:
26 maj 2010
Længde:
32mm
Bredde:
182mm
Højde:
249mm
Forlag:
Palgrave USA
Oplagsdato:
26 maj 2010
Forfatter(e):
Oversætter:
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