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Place Brand Formation and Local Identities
Engelsk
Bogcover for Place Brand Formation and Local Identities af Staci M. Zavattaro, 9780367785543
Specifikationer
Sprog:
Engelsk
Sider:
92
ISBN-13:
9780367785543
Indbinding:
Paperback
ISBN-10:
0367785544
Kategori:
Udg. Dato:
31 mar 2021
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
31 mar 2021
Forfatter(e):

Place Brand Formation and Local Identities

Engelsk
Paperback 2021
Format:

Bog beskrivelse

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods.

It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly – or avoid branding them entirely.

This book offers a novel contribution to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.

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Specifikationer
Sprog:
Engelsk
Sider:
92
ISBN-13:
9780367785543
Indbinding:
Paperback
ISBN-10:
0367785544
Kategori:
Udg. Dato:
31 mar 2021
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
31 mar 2021
Forfatter(e):
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