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Political Branding Strategies
- Campaigning and Governing in Australian Politics
Engelsk
Bogcover for Political Branding Strategies af Lorann Downer, 9781137580283
Specifikationer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9781137580283
Indbinding:
Hardback
ISBN-10:
1137580283
Udg. Dato:
3 dec 2015
Størrelse i cm:
22,5 x 14,7 x 2,1
Oplagsdato:
3 dec 2015
Forfatter(e):

Political Branding Strategies

- Campaigning and Governing in Australian Politics
Engelsk
Hardback 2015
Format:

Bog beskrivelse
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
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Specifikationer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9781137580283
Indbinding:
Hardback
ISBN-10:
1137580283
Udg. Dato:
3 dec 2015
Størrelse i cm:
22,5 x 14,7 x 2,1
Oplagsdato:
3 dec 2015
Forfatter(e):
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