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Political Marketing in the 2020 U.S. Presidential Election
Engelsk
Bogcover for Political Marketing in the 2020 U.S. Presidential Election af , 9783030865580
Specifikationer
Sprog:
Engelsk
Sider:
150
ISBN-13:
9783030865580
Indbinding:
Hardback
ISBN-10:
3030865584
Udg. Dato:
11 dec 2021
Størrelse i cm:
15,3 x 21,6 x 1,7
Oplagsdato:
11 dec 2021

Political Marketing in the 2020 U.S. Presidential Election

Engelsk
Hardback 2021
Format:

Bog beskrivelse
This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories.
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Specifikationer
Sprog:
Engelsk
Sider:
150
ISBN-13:
9783030865580
Indbinding:
Hardback
ISBN-10:
3030865584
Udg. Dato:
11 dec 2021
Størrelse i cm:
15,3 x 21,6 x 1,7
Oplagsdato:
11 dec 2021
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