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Political Marketing:
- Theoretical and Strategic Foundations
Engelsk Paperback
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Political Marketing:

- Theoretical and Strategic Foundations
Engelsk Paperback

551 kr
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Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing''s role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing''s infiltration into politics, including campaign strategy, market segmentation, and media strategy.

Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do''s and dont''s for political marketing practice that strengthens civic education and democratic governance.

Product detaljer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780765629166
Indbinding:
Paperback
Udgave:
ISBN-10:
076562916X
Udg. Dato:
15 maj 2011
Længde:
19mm
Bredde:
229mm
Højde:
154mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
15 maj 2011
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