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Postfeminist Celebrity and Motherhood
- Brand Mom
Engelsk
Bogcover for Postfeminist Celebrity and Motherhood af Jorie Lagerwey, 9780367877385
Specifikationer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9780367877385
Indbinding:
Paperback
ISBN-10:
0367877384
Udg. Dato:
10 dec 2019
Størrelse i cm:
15,2 x 22,8 x 1,2
Oplagsdato:
10 dec 2019
Forfatter(e):

Postfeminist Celebrity and Motherhood

- Brand Mom
Engelsk
Paperback 2019
Format:

Bog beskrivelse

This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.

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Specifikationer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9780367877385
Indbinding:
Paperback
ISBN-10:
0367877384
Udg. Dato:
10 dec 2019
Størrelse i cm:
15,2 x 22,8 x 1,2
Oplagsdato:
10 dec 2019
Forfatter(e):
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