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Practical Strategic Management: How To Apply Strategic Thinking In Business
Engelsk
Bogcover for Practical Strategic Management: How To Apply Strategic Thinking In Business af Eiichi  (Rikkyo Univ Kasahara, 9789814641555
Specifikationer
Sprog:
Engelsk
Sider:
156
ISBN-13:
9789814641555
Indbinding:
Hardback
ISBN-10:
9814641553
Udg. Dato:
16 okt 2015
Størrelse i cm:
16,2 x 23,7 x 1,7
Oplagsdato:
16 okt 2015

Practical Strategic Management: How To Apply Strategic Thinking In Business

Engelsk
Hardback 2015
Format:

Bog beskrivelse

 

Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.

But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the “big picture” perspective, while being able to dive deep into each step. The guide is not written for “ideal situations” in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.

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Specifikationer
Sprog:
Engelsk
Sider:
156
ISBN-13:
9789814641555
Indbinding:
Hardback
ISBN-10:
9814641553
Udg. Dato:
16 okt 2015
Størrelse i cm:
16,2 x 23,7 x 1,7
Oplagsdato:
16 okt 2015
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