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Practice of Public Relations, The, Global Edition
Engelsk
Bogcover for Practice of Public Relations, The, Global Edition af Fraser Seitel, 9781292160054
Specifikationer
Sprog:
Engelsk
Sider:
456
ISBN-13:
9781292160054
Indbinding:
Paperback
Udgave:
13
ISBN-10:
1292160055
Kategori:
PR
Udg. Dato:
13 aug 2016
Størrelse i cm:
20,6 x 25,5 x 1,7
Oplagsdato:
13 aug 2016
Forfatter(e):
Genre:

Practice of Public Relations, The, Global Edition

Engelsk
Paperback 2016
Format:

Bog beskrivelse

For courses in public relations.

Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century.

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

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Specifikationer
Sprog:
Engelsk
Sider:
456
ISBN-13:
9781292160054
Indbinding:
Paperback
Udgave:
13
ISBN-10:
1292160055
Kategori:
PR
Udg. Dato:
13 aug 2016
Størrelse i cm:
20,6 x 25,5 x 1,7
Oplagsdato:
13 aug 2016
Forfatter(e):
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