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Premium by Design
- How to Understand, Design and Market High End Products
Engelsk
Bogcover for Premium by Design af Marco Bevolo, Alex Gofman, 9781032836867
Specifikationer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9781032836867
Indbinding:
Paperback
ISBN-10:
1032836865
Udg. Dato:
24 jun 2024
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
24 jun 2024
Forfatter(e):

Premium by Design

- How to Understand, Design and Market High End Products
Engelsk
Paperback 2024
Format:

Bog beskrivelse
There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow''s values. As a result it is a must read for anyone in this market, or aspiring to it.
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Specifikationer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9781032836867
Indbinding:
Paperback
ISBN-10:
1032836865
Udg. Dato:
24 jun 2024
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
24 jun 2024
Forfatter(e):
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